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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies

• Sales Rank: #107039 in Books
• Brand: Brand: Morgan Kaufmann
• Published on: 2002-12-30
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .65" w x 7.52" l, 1.48 pounds
• Binding: Paperback
• 312 pages

Features

• Used Book in Good Condition

Review
It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob Nielsen, Principal, Nielsen Norman Group

Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group

Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer and CEO of CMCD

From the Back Cover
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

About the Author
B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Dated Overview on Captology
By Edward J. Barton
First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "timeless" material. Where the book falls short today is that it was written nearly 12 years ago. Many of the technology elements have been addressed or surpassed. The directional understanding of the author, especially in the area of mobile technology, looks prescient. However, these insights were far more relevant in 2002 than 2013. If you are in the process of software design or gamification, this book will provide some decent background, but there are many newer and better texts out there. What was probably a 5 star book in 2002 is 3 stars today.

7 of 8 people found the following review helpful.
A fascinating window a future already on our doorstep
By Amazon Customer
An excellent introduction to CAPTology, the study of Computers As Persuasive Technologies. Fogg takes us through the core principles (42 in all) of using computers as persuasive agents, and the research he and others have done which underpins those principles. In the process he provides a fascinating look at cutting-edge and potential future applications of computer and mobile technologies (such as location-linked reminder systems) that could enhance our lives. However, he does not dismiss the darker uses of the technology and the very real ethical issues it raises. Towards the end of the book, he argues that studying computer-human persuasion can provide new insights into human-human persuasion, and the crossover in many of the principles discussed is readily apparent. I took away from this book a new awareness of how systems used in my organisation could be enhanced to make things better for our customers, as well as a deeper understanding of persuasion in general. I would also recommend "The Media Equation", which discusses some of the same issues as well as similar issues related to television.

0 of 0 people found the following review helpful.
Provides an excellent framework
By Daniel Goldman
I've been interested in the persuasive aspects of technology and design since I was in 4th grade, and online since 1983. While the title is "persuasive technology", the discussion is broader than many of us often think about technology. Professor Fogg lays out a clear framework for considering how the products we use influence us, and how to design products which are more persuasive. I'm currently working with a number of organizations improving the process of civic engagement, and find myself frequently referring to concepts from the book. The book has become an indispensable tool. Thank you Professor Fogg.

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[J177.Ebook] Fee Download CEH Certified Ethical Hacker Study Guide, by Kimberly Graves

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Full Coverage of All Exam Objectives for the CEH Exams 312-50 and EC0-350

Thoroughly prepare for the challenging CEH Certified Ethical Hackers exam with this comprehensive study guide. The book provides full coverage of exam topics, real-world examples, and�includes a�CD with chapter review questions, two full-length practice exams, electronic flashcards, a glossary of key terms, and the entire book in a searchable pdf e-book.

What's Inside:

• Covers ethics and legal issues, footprinting, scanning, enumeration, system hacking, trojans and backdoors, sniffers, denial of service, social engineering, session hijacking, hacking Web servers, Web application vulnerabilities, and more
• Walks you through exam topics and includes plenty of real-world scenarios to help reinforce concepts
• Includes a CD with an assessment test, review questions, practice exams, electronic flashcards, and the entire book in a searchable pdf

• Sales Rank: #944282 in Books
• Published on: 2010-04-26
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.00" w x 7.40" l, 1.35 pounds
• Binding: Paperback
• 432 pages

From the Back Cover

Prepare for CEH certification with this comprehensive guide

Learn how to identify security risks to networks and computers as you prepare for the Certified Ethical Hacker version 6 (CEHv6) exam. This in-depth guide thoroughly covers all exam objectives and topics, while showing you how Black Hat hackers think, helping you spot vulnerabilities in systems, and preparing you to beat the bad guys at their own game. Inside, you'll find:

• Full coverage of all exam objectives in a systematic approach, so you can be confident you're getting the instruction you need for the exam

• Practical hands-on exercises to reinforce critical skills

• Real-world scenarios that put what you've learned in the context of actual job roles

• Challenging review questions in each chapter to prepare you for exam day

• Exam Essentials, a key feature in each chapter that identifies critical areas you must become proficient in before taking the exam

• A handy tear card that maps every official exam objective to the corresponding chapter in the book, so you can track your exam prep objective by objective

Look inside for complete coverage of all exam objectives.

About the Author

Kimberly Graves, CEH, CWSP, CWNP, CWNA, has over 15 years of IT experience. She is founder of Techsource Network Solutions, a network and security consulting organization located in the Washington, DC area. She has served as subject matter expert for several certification programs-including the Certified Wireless Network Professional (CWNP) and Intel Certified Network Engineer programs-and has developed course materials for the Department of Veteran Affairs, USAF, and the NSA.

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20 of 26 people found the following review helpful.
Poorly written and riddled with inconsistencies.
By Sean
I've been shopping Amazon for years but this is the first time I was compelled to leave a review. I've been doing IT security, server administration and general networking for roughly 15 years now. I've read beautifully written, well organized works of genius (Shon Harris - CISSP All-in-one..., Nemeth/Snyder/Hein - Linux Administration Handbook, etc). I've also endured a few slapped-together, ill-composed, tomes of wasted wood.

This book qualifies as the latter. There is little - if any - flow to the way the book is written. It's as if random sentences on a given subject were strung together to complete the book. Throughout the book you find paragraphs that simply restate the information provided in the preceding paragraph. You really get the impression the author was forced to crank this out to meet an early deadline. Assuming you can choke through the text, you'll find numerous contradictions and errors among each chapter's Q&A.

Frankly, I'm stunned Sybex would publish this drivel.

I had no problems with the seller. The used book arrived on schedule and looked brand new.

29 of 39 people found the following review helpful.
First Impression
By likestotinker
Disclaimer: I have not finished reading this book, and I'm not sure I want to.

I bought CEH Certified Ethical Hacker Study Guide on Amazon because it is the most recently published (2010) of several CEH study guides and because it has been through more than one edition. Had I been able to leaf through the book for about five minutes, I would have put it back on the shelf.

Consider these passages:

"Most hacking attempts occur from within an organization and are perpetuated by employees, contractors, or others in a trusted position." (p 8)

"Buffer overflows and SQL injection are used primarily against application servers that contain databases of information." (p 11)

If you know enough about information security to see the problems with the above statements, would you want to spend your time reading the rest of this book? More importantly, if you don't know enough about information security to see the problems with the above statements, should you entrust your professional development to this book?

Here's another profound insight:

"Many ethical hackers acting in the role of security professionals use their skills to perform security evaluations or penetration tests. These tests and evaluations have three phases, generally ordered as follows: Preparation, Conduct Security Evaluation, Conclusion." (p 17)

How about a Review Question from the end of Chapter 1:

5. The security, functionality, and ease of use triangle illustrates which concept?
A. As security increases, functionality and ease of use increase.
B. As security decreases, functionality and ease of use increase.
C. As security decreases, functionality and ease of use decrease.
D. Security does not affect functionality and ease of use.

Ready for the answer?

"B. As security increases, it makes it more difficult to use and less functional." (p 29)

Are you catching my drift? If a book has problems like this with the easy concepts, how much confidence should be placed in its more technical sections?

I'm not here to flame Kimberly Graves, who might otherwise be a very fine author. However, based on my experience with the first three chapters, I'm not inclined to commend this book to the potential reader. I really hope there are better study guides out there.

I'll close with a message from Neil Edde, Sybex Vice President and Publisher:

"With each of our titles, we're working hard to set a new standard for the industry. From the paper we print on, to the authors we work with, our goal is to bring you the best books available." (p v)

Keep trying, Neil. And you might consider boosting the copy editing budget while you're at it. Start your editors off with this paragraph:

"Checking for open ports is the second step in the CEH scanning methodology. Port scanning is the method used to check for open ports. The process of port scanning involves probing each port on a host to determine which ports are open..." (p 69)

- - - - -

UPDATE:

Well, I've made it to the fifth chapter, and I AM stopping. Although the book was revised in 2010, it appears that parts of it have not been updated since the heyday of Windows 2000. The text itself reads more like a set of lecturer's notes, hastily pulled together for publication.

As a study guide, it's starting to create more questions than answers about what's going to be on the exam. I may come back to it later, but at this point I'd rather not clutter up my head with useless (and possibly questionable) material.

I would caution the people who are using this text as an introduction to "ethical hacking" -- this book may (or may not) help you get that cert, but it's not giving you a very useful picture of the field. There are much better information security books out there. Unfortunately, none of them appear to be CEH-specific.

I'd recommend skipping the first 100 pages of the CEH Study Guide. Try Gray Hat Hacking (3rd edition) for a far more realistic introduction to the field of ethical hacking. Then go to Hacking Exposed (6th Edition) for coverage of footprinting, scanning, and enumeration. You'll come back to these books anyway, if you stay in this field, so it's not money wasted. Use the CEH Study Guide to help you outline your own crib sheet for the test. But watch out, because a lot of things have seem to have happened since this text was written.

If anyone has run across a well-written, up-to-date CEH book, do us a favor and let us know.

4 of 4 people found the following review helpful.
Good Study Source
By Thomas Distress
Overall a good source to use to study for the CEH exam. THe book does not includes some of the information you need to know on bluetooth and voip attacks but this info can easily be found by making google your friend. Much better then most of the official CEH books.

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The dying Empire's most cunning and ruthless warlord--Grand Admiral Thrawn--has taken command of the remnants of the Imperial fleet and launched a massive campaign aimed at the New Republic's destruction. With the aid of unimaginable weapons long hidden away by the Emperor on a backwater planet, Thrawn plans to turn the tide of battle, overwhelm the New Republic, and impose his iron rule throughout the galaxy. Meanwhile, Han and Lando Calrissian race against time to find proof of treason inside the highest Republican Council--only to discover instead a ghostly fleet of warships that could bring doom to their friends and victory to their enemies. Yet most dangerous of all is a new Dark Jedi, risen from the ashes of a shrouded past, consumed by bitterness... and scheming to corrupt Luke Skywalker to the Dark Side.

• Sales Rank: #2194521 in Books
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• Binding: Hardcover

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[L603.Ebook] Download Jack Cristil: Voice of the MSU Bulldogs, Revised Edition, by Sid Salter

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Jack Cristil (1925–2014) was a Southeastern Conference icon and the Voice of Bulldog athletics for more than five decades. In this biography, Cristil’s remarkable life and career is shared with all Bulldog fans. Authored by Mississippi journalist Sid Salter with a foreword by distinguished Mississippi State University alum John Grisham, the book originally sold over 10,000 copies and raised over $170,000 for the Jacob S. “Jack” Cristil Scholarship in Journalism at MSU.

With a fifty-eight-year association with MSU, Cristil was the second-longest tenured college radio play-by-play announcer in the nation at the time of his 2011 retirement. During his legendary career as the Voice of the Bulldogs, Cristil called 636 football games since 1953. That’s roughly 60 percent of all the football games played in school history. He was in his 54th season as the men’s basketball play-by-play voice, having described the action of almost 55 percent of all the men’s basketball games. In all, Cristil shared with Bulldog fans across the Magnolia State and around the world more than 1,500 collegiate contests. Central to Cristil’s inspiring story was his upbringing in Memphis as the son of first-generation Russian-Jewish immigrants. This paperback edition is updated with new material covering Cristil’s death and memorial service, with additional post-retirement and memorial photos.

• Sales Rank: #1936958 in Books
• Published on: 2015-08-18
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .80" w x 5.90" l, .90 pounds
• Binding: Paperback
• 256 pages

Review

“Jack Cristil has been such an important part in the fabric of the culture of the state of Mississippi, not just Mississippi State University, for an amazingly long run. He’s been the consummate professional, and I consider myself very lucky to have had the opportunity to work with him. He is a legend, and he will always be ‘The Voice of the Bulldogs.’”

―Dan Mullen, head football coach at Mississippi State University

“Jack’s signature call of ‘Wrap it in Maroon and White’ after a Bulldog victory and his skill at calling action on the field and court made him a legendary figure among sports fans and broadcasters far and wide. Jack has earned a spot in the collegiate sports history books and, more importantly, he will always have a special place in the hearts of all in the Bulldog family.”

―Dr. Mark Keenum, president of Mississippi State University

“Jack Cristil isn’t just any broadcaster. He is an MSU icon. Cristil is the most beloved individual in the history of Mississippi State football―and all sports. Period.”

―Rick Cleveland, Clarion-Ledger columnist and author

“It’s been an honor and pleasure to have the opportunity to work with a legend such as Jack Cristil, the greatest sports announcer of all time. I consider Jack a close friend, and I will dearly miss our pregame and post-game conversations. There will never be another one like him.”

―Rick Stansbury, former head basketball coach at Mississippi State University

About the Author
Sid Salter, Starkville, Mississippi, is Chief Communications Officer at Mississippi State University. He has been a Mississippi syndicated political columnist for more than thirty years.

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0 of 0 people found the following review helpful.
Wrap in in Maroon and White
By Jeff
Great book that would be a great gift for those who love Mississippi State, stories about how things were in much simpler times, and/or those interested in how hard work and love of the craft can bring rewards measured in respect and love by one's audience rather than money.

RIP Jack, you are missed by many.

0 of 0 people found the following review helpful.
This one is wrapped in Maroon and White.
By M. A. Latham
A beautiful tribute to a wonderful man. He will always be remembered as the Voice of the Bulldogs.

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[D576.Ebook] Free PDF The Scholar Denied: W. E. B. Du Bois and the Birth of Modern Sociology, by Aldon Morris

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In this groundbreaking book, Aldon D. Morris’s ambition is truly monumental: to help rewrite the history of sociology and to acknowledge the primacy of W. E. B. Du Bois’s work in the founding of the discipline. Calling into question the prevailing narrative of how sociology developed, Morris, a major scholar of social movements, probes the way in which the history of the discipline has traditionally given credit to Robert E. Park at the University of Chicago, who worked with the conservative black leader Booker T. Washington to render Du Bois invisible. Morris uncovers the seminal theoretical work of Du Bois in developing a “scientific” sociology through a variety of methodologies and examines how the leading scholars of the day disparaged and ignored Du Bois’s work.

The Scholar Denied is based on extensive, rigorous primary source research; the book is the result of a decade of research, writing, and revision. In exposing the economic and political factors that marginalized the contributions of Du Bois and enabled Park and his colleagues to be recognized as the “fathers” of the discipline, Morris delivers a wholly new narrative of American intellectual and social history that places one of America’s key intellectuals, W. E. B. Du Bois, at its center.

The Scholar Denied is a must-read for anyone interested in American history, racial inequality, and the academy. In challenging our understanding of the past, the book promises to engender debate and discussion.

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• Sales Rank: #135511 in Books
• Published on: 2015-08-27
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.50" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 320 pages

Review
"Groundbreaking . . . A must-read . . . the book promises to engender debate and discussion."--Marshal Zeringue"HEPPAS Books" (08/15/2015)

"Groundbreaking."--Hilary Hurd Anyaso"Northwestern" (08/26/2015)

"An excellent addition to your library . . . Morris has done outstanding work. . . . I like to think that if DuBois were here, he would be proud to see it."--Donna Davis"Seattle Book Mama" (10/19/2015)

"This well-crafted, meticulously researched, and theoretically serious work will command engagement from the disci- pline writ large. . . . "The Scholar Denied" takes an enormous and sure-footed stride toward righting a great historic wrong."--Lawrence D. Bobo"The Du Bois Review" (09/01/2015)

"The story of"The Scholar Denied"is much bigger than a professional insider s debate about founders; bigger than something that only the History of Sociology Section of the ASA should bother with. It is also bigger than questions about who to include on our syllabi, or what stories we tell of the University of Chicago. It is a wake up call about our own professional doxa. It is a call to be just a little more skeptical about those sociological standpoints that purport universality when are not and can never be. And it is a call to be just a little more open to those standpoints that get occluded: standpoints which would otherwise lead us to real and valuable insights into the social world, just as did the work of Du Bois. . . . "The Scholar Denied"is a powerful and persuasive plea to pay attention to those voices that might still be unwittingly relegated to the margins on the grounds of their ostensible particularism or subjectivism. And it is a reminder that the cost of such marginalization is not simply an ethical one, it is an epistemic one. And it is one that sociology cannot afford."--Julian Go"Berkeley Journal of Sociology" (01/11/2016)"

"Helps rewrite the history of sociology and to acknowledge the primacy of W. E. B. Du Bois s work in the founding of the discipline."--Diane Patrick"Publishers Weekly" (11/27/2015)"

"Aldon Morris takes a huge step forward in"The Scholar Denied"by placing Du Bois at the center of the sociological canon. . . . Morris should be congratulated for providing us a mandate to both think differently about and conduct more work on the legacy of this brilliant scholar."--Alford A. Young, Jr."Contexts" (02/04/2016)"

""The Scholar Denied"should be required reading for students of sociological theory and intellectual history. The book should spur new histories that do more than tack on Du Bois and other marginalized scholars as 'a kind of affirmative action, ' but instead give their work its rightful, meaningful place in the canon. . . . While Du Bois s relationship with academic sociology evolved over his nearly seven-decade career, at the end, his commitment to Truth remained. Morris deserves recognition for reminding us of this aspect of Du Bois s legacy, insisting that the discipline of sociology come to terms with its own truths."--Monica Bell"Los Angeles Review of Books" (02/09/2016)"

"Dr. Morris'"The Scholar Denied"is a raucous and, at times, sobering and maddening romp through a segment of intellectual life of the early 20th century that, even to the modern ears of The Diaspora, frequently sounds all too familiar."--Black Kos"Daily Kos" (10/06/2015)"

"Morris s book"The Scholar Denied"affords us insight into a historical moment when white audiences especially within academia often ignored, rather than sought out, the experiential expertise of black intellectuals. In particular, Morris details how white sociological and public audiences marginalized the scientific contributions of the sociologist W.E. B. Du Bois and other black social scientists working at the historically black Atlanta University in the early 1900s."--Matthew Clair"Public Books" (05/02/2016)"

"Provides a fascinating and challenging introduction to one of the towering intellects of the twentieth century, himself a potent proof against the inherent inferiority of African Americans, an assumption he devoted his life to disproving."--Christopher N. Breiseth"WhoWhatWhy" (08/04/2016)

From the Inside Flap
“In The Scholar Denied, Aldon Morris tests, and convincingly proves, the belief, too long repressed, that W. E. B. Du Bois not only played a pivotal role in the birth of modern scientific sociology in America but was its founding father, on either side of the color line. Toppling prevailing truths like the towering genius at the center of this development, Morris’s account offers a fresh and crisply researched reinterpretation of Du Bois’s pathbreaking Atlanta school of sociology and is sure to be a major book.”—Henry Louis Gates, Jr., Alphonse Fletcher University Professor, Harvard University

“Aldon Morris’s The Scholar Denied: W. E. B. Du Bois and the Birth of Modern Sociology is one of those landmark studies that change the way we think about a historical occurrence. This well-written book is replete with original insights that challenge conventional wisdom on the origins and development of American sociology. Morris’s meticulous scholarship, based on a careful analysis of revealing primary documents as well as secondary sources, details fascinating and new information regarding Du Bois’s seminal role in the development of scientific sociology and his relationships with Booker T. Washington, Robert Park, and other members of the Chicago school, and with the preeminent social scientist Max Weber. The Scholar Denied is a must-read for those interested in how race, power, and economics determine the fate of intellectual schools.”—William Julius Wilson, Lewis P. and Linda L. Geyser University Professor, Harvard University

“Aldon Morris has given us a great gift: the truth of Du Bois’s genius and America’s denial of it! Don’t miss this pioneering text!”—Cornel West

"An eye-opening book! Aldon Morris has written a biography not of W. E. B. Du Bois the man, but of Du Bois's magisterial work and how it fared in the disciplinary scramble for preeminence. In the process, Morris turns the lens of sociological analysis on the discipline itself, with bracing and essential conclusions."—Frances Fox Piven, Distinguished Professor, Graduate Center of the City University of New York

"This is a stunningly original history that should inspire both debate and self-reflection within and beyond the discipline of sociology for years to come."—Mitchell Duneier, Maurice P. During Professor of Sociology, Princeton University

About the Author
Aldon D. Morris is Leon Forrest Professor of Sociology and African American Studies at Northwestern University and the author of Origins of the Civil Rights Movement: Black Communities Organizing for Change, among other books.

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26 of 28 people found the following review helpful.
Brilliant, Scholarly Study Sets the Record Straight
By SeattleBookMama
Morris considers DuBois the father of American sociology, and Morris is right. This is, of course, not the first time a Black man was robbed of credit for an accomplishment that was instead credited to a Caucasian American. It happens all the time. But until I ran across this scholarly study, I hadn’t thought about DuBois and sociology because I had never studied the latter. As an admirer of DuBois’ historical and political role, I was drawn to this book when I found it on Net Galley. Thank you to that excellent site as well as University of California Press for the DRC, which I was given in exchange for an honest review.
It is available for purchase now.

DuBois was a venerable intellectual, an academic light years ahead of most Americans of any racial or ethnic background. He was the first Black man to graduate from Harvard University, and in addition to his graduate work there, he also studied in Berlin under such luminaries as Max Weber and others. In Europe, he was treated as an equal by those he studied with, and I found myself wondering a trifle sadly—for him, not for us in the USA—why he chose to return here. And the answer is so poignant, so sweetly na�ve, that I wanted to sit down and cry when I found it. Because once he had the empirical facts with which to debunk the whole US-Negro-inferiority mis-school of mis-thought, he genuinely believed he would be able to elevate African-Americans to a state of equality in the USA by laying out the facts. The racists that created Jim Crow laws in the south and an unofficial state of cold racism that let Black folk in the Northern states know where they were welcome and where they were not, would surely roll away, he thought, if he could reasonably haul out his charts, his graphs, his statistics, and demonstrate flawlessly, once and for all, that discrimination against Black people was based on incorrect information.

See what I mean? I could just cry for him.

So although DuBois was the first American to go to Europe, study sociology, and return with more and better credentials than any American academic, he could not persuade anyone with authority to bring about change, was not even allowed to present his findings to anybody except Black people in traditional Black colleges, because another school of sociologists, the Chicago school, were busy promoting armchair theories based on little data, or bogus data, all showing that Black people simply were not smart enough to become professionals or take on anything above and beyond manual labor, and of course, he was Black, so he must not be that smart, right?

Pause to allow your primal scream. It’s galling stuff.

Caucasian professors in Chicago had done a bit of reading, and with regard to Black people, decided that their craniums were too small to hold enough brain-iums. And just as there is one reactionary in every crowd that the newspapers will flock to in order to show that there is across-the-board agreement, so did Booker T Washington stand before any crowd that would listen to him (and the white academics just loved him), in order to say that it was the truth, that it was going to be a long time before the Negro was “ready” to do the difficult tasks involving critical thinking that had been so long denied him. Tiny steps; patience; tiny steps. Meanwhile, he extolled his fellow Black Americans to enroll their sons and daughters in programs teaching “industrial education”, so that they would be ready to do manual labor and put food on their families’ tables.

All of the studies that backed this line of thinking were deductive, starting with the answer (inferior beings, manual labor) and then finding the questions to fit that answer. DuBois had done inductive research because he was searching for information rather than looking for a rational-sounding way to keep a group of people entrenched in an economic underclass.

DuBois made the connection between the socialist theory he had studied and the material evidence before him: there were people getting rich off the backs of dark-skinned people, and they had a vested interest in maintaining Black folk as an underclass. Ultimately, he turned to political struggle, and that is how I knew about him, not as a sociologist, but as a Marxist. He also became the father of the interdisciplinary field of African-American studies. He helped found the NAACP.

This scholarly work, like just about anything produced by a university press, is not light reading. Rather, the author presents his thesis and synopsis, and then carefully, brick by brick, starts back at the beginning to build his case. His documentation is flawless, and his sources are diverse and strong. There is some repetition in the text, but that is appropriate in this type of writing. He is not there to entertain the reader, but to provide an authentic piece of research that will stand the test of time, so there is a little bit of a house-that-jack-built quality to the prose.

For serious admirers of DuBois’s work, this will be an excellent addition to your library. For those interested in sociology as a field, this is for you, too. And to those with a literacy level that permits you to access college-level material and who have a strong interest in African-American history and/or civil rights, this is a must-read.

For these readers, I recommend, in addition, The Souls of Black Folk, which I had not regarded as sociology-based material until now, though I have read it twice; and a collection of speeches by DuBois, which I have been intending to review for some time, and which will soon grace this page of my blog.

Morris has done outstanding work, and I like to think that if DuBois were here, he would be proud to see it.

2 of 4 people found the following review helpful.
This is a must read for anyone interested in the ...
By Amazon Customer
This is a must read for anyone interested in the history of modern sociology. A game changing book that will forever alter the history of American Sociology.

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• Sales Rank: #3566431 in Books
• Published on: 2005
• Binding: Comic

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